Pluring Cloth Holder

Clean, minimal, and built to disappear into your kitchen. The Pluring Original is a circular push-in hanger that holds your Swedish dishcloth or hand towel open to air-dry between uses, so it stays fresh instead of turning into a damp, sour-smelling ball on the counter.

Invented in Sweden by Camilla Ljunggren, this white Pluring pushes into any cabinet edge, drawer front, or oven door handle, no tools, no adhesive, no hooks. It's the quiet, blend-in option for all-white or Nordic-style kitchens where you don't want hardware competing for attention.